This summer, a series of aluminium prints by my husband, Eldar Einarson, will be shown during a summer exhibition at Jomfruland, outside Kragerø, one of Norway’s best-known artist towns.
Although we live in the Philippines and work with a very limited budget, Eldar refused to compromise on the final print quality. After researching different alternatives, he chose Bloom Digital Pro Lab & Studio in Bangkok, a studio internationally respected for fine art Giclée printing and high-end exhibition production.
For Eldar, printing is not just a technical process. It is part of the artwork itself.
Eldar’s images are built through careful experimentation, artistic refinement, and many layers of visual work. He calls his artistic expression Digitalpoetism, a visual language that utilizes modern digital tools to enhance human emotion, atmosphere, and imagination. The final print, therefore, has to preserve every subtle detail, tone, and color balance from the original composition.
That is why the proofing process in Bangkok became so important.
Bloom Pro Lab uses archival Giclée pigment printing, a fine art printing method renowned for its deep colors, soft tonal transitions, and exceptional detail. During production, special attention was given to paper quality, color calibration, contrast, and texture. Even with tight financial limitations, Eldar insisted on proper proofing before approving the final prints.
What impressed us most was the attitude of the people at Bloom. Their approach was both highly professional and personal. They clearly care about craftsmanship and understand how much detail matters to artists.
The studio has produced work for internationally known photographers, museums, and brands, and their prints have appeared in places such as The Louvre, The Smithsonian Museum, Bangkok Cultural Center, and The Museum of Contemporary Art Thailand. Despite this international reputation, the atmosphere in the studio felt relaxed, welcoming, and genuinely creative.
For me, the experience also says something important about Eldar as an artist. After more than sixty years working with visual storytelling through film, photography, and art, he still approaches every project with curiosity and precision. He is never interested in shortcuts. Even under difficult budget conditions, he wants the finished work for GaffGaff Galleri to feel honest, carefully made, and emotionally alive.
The finished works will now be mounted on aluminium composite and travel from Bangkok to Norway for the exhibition at Jomfruland this summer, carrying with them not only the images themselves, but also the story of patience, craftsmanship, and the belief that quality still matters.
Featured image © Gracela Einarson
